From widgets to window cleaning, any business can be a success if you do it well and believe in it, says Simon Woodroffe, the millionaire brains behind YO! Sushi and a feast of other brilliant ideas

 

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Published quarterly by Bank of Scotland Corporate, 42 degrees is provocative, entertaining and always looks at business from a different angle. To ensure you don't miss the next issue and to be automatically entered into issue five's prize draw, subscribe now.

Trends

Voice of youth Many of today's twentysomethings are fun-loving singletons with open minds and disposable incomes

Issues

Why customers aren’t always right Sometimes they behave in mistaken, unprofitable or downright dishonest ways it seems

Turning Points

Everything to play for How one footie fan realised that life was too short for mucking about and put his money where his mouth is to fulfil his dreams

Fenland Bogtrotters

Nuclear spring
The award winning tipsters have gone nuclear - they see no alternative

Guru

Look who's talking
Liz Banks explains that with the right training the dread of public speaking can be conquered and audiences won over

The Big Question Issue 3

Poll results to the question posed in issue three

Will the 2012 Olympics have a positive impact outside of London?

Well what do you think of it so far?

Tell us what you think of 42 degrees and you could win a one to one session with leading presentation and personal impact coach Liz Banks.

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The Big Question

The state of the environment has become an important issue recently. What proportion of your company profits would you sacrifice to help safeguard the environment for future generations?