The revenge of the shirt nerd

He sells 1.5m shirts a year and he's obsessive about manufacturing quality. But it took a hefty
price cut to transform his business

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Published quarterly by Bank of Scotland Corporate, 42 degrees is provocative, entertaining and always looks at business from a different angle.

Office Politics

Now with added mango

Guy Browning highlights some of the more ludicrous wheezes and ploys used by our colleagues in marketing

Trends

Green marque for a cleaner world
Businesses are adopting a new standard to improve environmental performance

Issues

Born to succeed? Are entrepreneurs born or are they formed by their life experiences? 42 degrees investigates

 

GURU

Be our guru and make your marque. Share some of your hard-earned business wisdom and you could
win a Mont Blanc Meisterstück Classique rollerball.